ROLE
Art Director / Game Artist
GENRE
Rogue-lite twin-stick shooter
STATUS
Shipped on Steam; submitted to Xbox/PlayStation
RESPONSIBILITIES
Art direction, Characters, UI, logo and branding, visual identity
Zaxoid is an original rogue-lite twin-stick shooter built around fast readability, bold silhouettes, and arcade sci-fi personality. Starting from the existing ship designs and small-team production needs, I developed a visual language that felt simple, iconic, readable, and shippable.
The pilots were designed with deliberate ambiguity. They could read as robots, humans, aliens, or something else entirely, but each needed a clear silhouette, color identity, and personality that connected back to their ship and gameplay style. 
The UI and branding leaned into nostalgic arcade sci-fi without feeling retro for retro’s sake. Menus, unlocks, upgrades, and results screens used bold panel shapes, high-contrast color, and clear game-state feedback to keep the experience playful, readable, and immediately understandable.
SCOPE OF WORK
Art direction and visual style - Pilot/hero character designs - Logo, branding, and UI screens - Pilot select, upgrades, achievements, results, fail/success screens - Visual identity connecting each pilot to their ship/gameplay style

Pilot identities built around silhouette, color, and personality, then connected back to each hero’s ship and gameplay style.

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